NCT06972667Active, not recruiting
Interventions to Decrease Health Information Avoidance
Interventions to Decrease Cancer Information Avoidance
Source: ClinicalTrials.gov · Last updated 4 Feb 2026
Brief summary (registry, in English)
Health information avoidance is an overlooked threat to the reach and effectiveness of health communication. To fully realize the benefits of our sizeable investments in health messaging, it is necessary to identify strategies for reducing health information avoidance. The researchers will test a video-based strategy for promoting colorectal cancer screening designed to reduce defensive colorectal cancer information avoidance and increase message reach by increasing engagement among those who would otherwise avoid the message. The researchers will conduct a randomized controlled trial (RCT) comparing the effects of the intervention video to an attentional control video on colorectal cancer screening intentions and uptake.
- Status (registry)
- Active, not recruiting
- Study type
- Interventional
- Enrollment
- 1500 (estimated)
- First submitted
- 3 May 2025
- Start date
- 10 Dec 2025
- Primary completion date
- Sept 2026
- Lead sponsor
- State University of New York at Buffalo
- Diseases
- Colorectal cancer
- NCT number
- NCT06972667
What you commit to
- Study type: Interventional
- Planned participants: 1500
- From 10 Dec 2025 to the primary completion date, Sept 2026
- 1 site in 1 country
- Visits and tests: ask the trial team, the registry does not list them
Built from the registry fields of ClinicalTrials.gov. It describes the study, not your situation.
Who cannot take part
Copied verbatim from ClinicalTrials.gov and grouped by topic. Only the trial team decides who can take part.
Other illness
- have been diagnosed with colorectal cancer
- adherent to colorectal cancer screening guidelines
Age
- not between the ages of 45 and 75 years
Who the study is looking for
- between the ages of 45 and 75 years
- never diagnosed with colorectal cancer
- non-adherent to colorectal cancer screening guidelines
- half will have a score at or greater than the mid-point on the colorectal cancer information avoidance scale (≥2.5) on the pre-screening survey such that half of the sample are people who tend to avoid colorectal cancer information
Age in the registry: 45 years to 75 years · Sex: All · Accepts healthy volunteers
Sites (1)
Sites in registry order. Pick your city on the disease page to sort them by distance.
| Site | City | Country | Site status |
|---|---|---|---|
| University at Buffalo Coordinator of this site? Confirm its status | Buffalo | United States | Unknown status |
This page is information, not medical advice. Discuss any trial with your doctor.